WWM #5 - Advertisitng Concept Testing #101 With Michael
from The Marketing Guy Hosted by Yee Xuen Hong
Location: United Kingdom It's common knowledge for marketers to do testing. But the question is, what's the framework that we can use to test our ideas/angles/concepts effectively? Through the World Wide Marketers series: Yee Xuen will be joining along with Michael Taylor... Author of Marketing Memetics, LinkedIn Marketing Instructor, and Co-Founder Of Ladder.io to dive into the way to test big ideas all the way down to the nitty-gritty details! Here's the link to properly test our ideas: https://app.vexpower.com/sim/we've-got-too-many-test-ideas/ If you are looking to checkout his Marketing Memetics book... Here's the link: https://marketingmemetics.com/ Marketing Memetics is focusing on the topic of how evolutionary biology can be applied to creative strategy! (P.S. this is not the meme you are probably thinking about, so give it a crack yourself to see how it goes!) - ----- Worldwide Marketers was born with a simple idea: 1 Episode, 1 Local Market Insight By interviewing marketers from all around the world... They can share their local insights into the market and help my fellow listeners out there to better understand the market through the locals.
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