Xero Shoes Co-Founder Steven Sashen

It was such a pleasure to have Steven on the show today! Steven shares all the incredible ups and downs of starting many businesses and how he and his wife created a MOVEMENT movement that is changing the running shoe industry. Steven Sashen is a serial entrepreneur who has never had a job, a former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 60 in the country (maybe the fastest 55+ Jew in the world!). He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating a MOVEMENT movement which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.