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西贝关店102家：没有舆论风波，这些门店就能保住吗？ episode artwork

EPISODE · Jan 16, 2026 · 9 MIN

西贝关店102家：没有舆论风波，这些门店就能保住吗？

from 虎嗅·商业有味道

1月15日下午开始，西贝关闭102家门店的消息，以创始人贾国龙朋友圈“自白”的形式炸开了餐饮圈。这场覆盖超30个城市的收缩，也成为西贝创立38年来规模最大的一次调整。文中，贾国龙强调自己“不懂公关”，是一位“踏踏实实做了38年实业的人”，并提及了一万七千名员工在过去125天中的努力。我们暂且放下公关是否缺失的讨论，回归到一个更本质的问题：如果没有这些舆论事件，西贝关闭的这102家门店，是否就能避免关店的命运？【时间轴】01:08 数据背后的经营压力04:00 压垮骆驼的“额外稻草”06:42 扩张与运营的失衡

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西贝关店102家：没有舆论风波，这些门店就能保住吗？

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