EPISODE · Sep 15, 2025 · 8 MIN
西贝冤不冤？
from 虎嗅·商业有味道
9月10日16:55，网红企业家罗永浩的一条63个字的微博，将西北菜头部品牌西贝推至风口浪尖。到12日晚20:30，双方第三回合“对战”开始，罗永浩在11个平台，以“不反对预制菜，推动预制菜透明化、维护消费者知情权”为主题同时开启直播。三轮对战中罗永浩的“淡定”的确与贾国龙的“委屈与激愤”形成了鲜明对比。而两位“行业翘楚”的争论，实则揭开了中国餐饮行业在预制菜时代最隐秘的伤口：品牌叙事与消费者认知之间的断裂。【时间轴】01:42 西贝究竟贵不贵？为什么“预制菜”的批评如此严重？04:57 到底什么是预制菜？消费者在意的究竟是什么？
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