EPISODE · Aug 20, 2025 · 10 MIN
喜来登在中国是怎么没落的？
from 虎嗅·商业有味道
八月初，我计划去广东出差，随手刷了下携程上的酒店，结果有点意外：喜来登，比亚朵还便宜。这个曾经“自带流量”、能成为城市地标的五星级酒店，如今为何正在被出售、被替换？它如今的入住体验究竟如何？在房地产盛世中“标配”的喜来登，为何在逐渐老去？它在全球又面临着怎样的品牌定位挑战？【时间轴】00:50 老牌外资五星酒店，面临系统性下滑烦恼03:35 房地产经济收敛，与喜来登品牌被万豪收购后的挣扎07:53 “来得早”的喜来登，靠地段在续命
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喜来登在中国是怎么没落的？
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This episode is 10 minutes long.
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This episode was published on August 20, 2025.
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八月初，我计划去广东出差，随手刷了下携程上的酒店，结果有点意外：喜来登，比亚朵还便宜。这个曾经“自带流量”、能成为城市地标的五星级酒店，如今为何正在被出售、被替换？它如今的入住体验究竟如何？在房地产盛世中“标配”的喜来登，为何在逐渐老去？它在全球又面临着怎样的品牌定位挑战？【时间轴】00:50 老牌外资五星酒店，面临系统性下滑烦恼03:35 房地产经济收敛，与喜来登品牌被万豪收购后的挣扎07:53 “来得早”的喜来登，靠地段在续命
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