【闲话澳洲】盲盒热潮席卷澳洲聊聊背后的“上头心理”

从潮玩门店大排长龙，到二手市场价格飞涨，Labubu带动的盲盒热潮正在席卷澳洲。明星效应加上社媒助推，这波潮流风暴背后，蕴藏着怎样的消费心理？点击音频，收听墨尔本大学管理与市场营销系主任Jill Lei教授的分析解读，以及爆款盲盒代购Yi的现身说法。

Episode metadata supplied by the publisher feed · Published Jul 20, 2025

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【闲话澳洲】盲盒热潮席卷澳洲聊聊背后的“上头心理”

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