小米把中国汽车干懵了 episode artwork

EPISODE · Jun 27, 2025 · 8 MIN

小米把中国汽车干懵了

from 虎嗅·商业有味道

3分钟,大定破20万;1小时,逼近29万!昨天YU7的首份销售数据公布,相信很多人的第一反应都是:小米,你们确定没多一个零?而超过60%的锁单率,更是让见惯大场面的雷军都难掩惊讶,将其称为“和用户一起打造的奇迹”。中规中矩的定价、相对SU7更“克制”的配置,都让YU7在当前内卷到极致的新能源车市场上显得并不突出。那么,它为何能在上市之初如此成功?YU7大卖之后,小米接下来的挑战又是什么?【时间轴】01:20 YU7的首销记录,将是中国汽车史上短期内难以超越的奇迹03:20 “性价比不佳”的YU7,凭什么赢得用户青睐?06:17 紧随着“爆单”而来的,是巨大的“量产压力”

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小米把中国汽车干懵了

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