小米,再不反思就晚了 episode artwork

EPISODE · Oct 14, 2025 · 8 MIN

小米,再不反思就晚了

from 虎嗅·商业有味道

10月13日凌晨3时16分左右,四川成都天府大道仁寿视高段发生一起涉及小米SU7 Ultra的交通事故,驾驶员不幸遇难。从交通法规的角度出发,此次事故的归责很明确,即便没有酒驾也是驾驶员全责。唯一剩下的疑问在于“车门为何没能打开”。与今年早前发生的智能驾驶事故不同,小米在此次事故中的直接责任明显要小上许多。然而,过去一段时间里,小米汽车用户在现实道路上的事故持续频发,仍无情揭露了一个事实——小米汽车接下来的底层经营战略,必须进行调整了。【时间轴】01:54 性能、平价、年轻化,小米汽车的“危险三角”04:19 “难以操控”的性能模式,同样“难以限制”06:37 “出奇制胜”的小米,该学会“守正”了

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小米,再不反思就晚了

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