Skip to content
【銷Series-EP10】內行人必看SEO聖經!掌握搜尋意圖,從0存在到高轉換,一次打通從無意識到購買全流程行銷策略! episode artwork

EPISODE · Apr 22, 2024 · 23 MIN

【銷Series-EP10】內行人必看SEO聖經!掌握搜尋意圖,從0存在到高轉換,一次打通從無意識到購買全流程行銷策略!

from 銷波快 | 一個圍繞在行銷Marketing 的隨便亂聊電台 · host Jayden & Lucas & Chair

免費個人/企業SEO諮詢,即刻預約👉 https://forms.gle/vRdob67xpeaTZ6ZS7 Google免費網站速度評分連結👉 https://pagespeed.web.dev/ Google SEO內容收錄規則👉 https://tinyurl.com/3cy93sk2 嘿~大家好!我是阿波小編,歡迎收聽《銷波快》SEO系列專輯之2! 相信大家都不陌生 SEO 這個名詞吧?沒錯,就是讓你在Google上排名更前面的那個東西。 不過,你知道嗎?SEO 可不只是些簡單的技巧而已,它背後有著一套深不可測的搜尋意圖學問! 今天我們就要為大夥揭開 SEO 的奧秘,教大家如何一勞永逸地打通從無意識到購買的全流程行銷策略!不管是 SEO、SEO行銷、品牌行銷還是 AI 行銷,通通牢牢掌握,輕鬆在數位廣告競爭中站穩陣腳! 今天這一集,可是內行人的秘訣,不能錯過啊!快把耳朵豎起來收聽吧! ※本集內容: I. 內容行銷的第一步:搜尋意圖的理解 A. Google透過大數據分析搜尋行為 1. 用戶輸入關鍵字 2. 排序相關網頁 B. 搜尋意圖分類 1. 客戶無意識(unawareness) 2. 了解資訊 3. 消費意圖 a. 推薦、比較、評測、開箱 4. 防守型關鍵字(品牌字) II. 搜尋意圖對應的內容策略 A. 無意識階段 - 主動出擊廣告 B. 了解資訊階段 - 教學、知識內容 C. 消費意圖階段 - 推薦、評測 D. 品牌關鍵字 - 自家品牌優化、廣告 III. 內容佈局規劃 A. 意圖分析 B. 主題串連(Funnel)概念 1. 初階介紹 2. 分類細節 3. 品牌推薦 IV. 補充說明 A. 高搜尋量不代表高轉換 B. 不同產業合適度不同 1. B2B生意較適合SEO 2. 競爭激烈產業較辛苦 V. 後續發展與問題交流 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快:https://tinyurl.com/4vd4pphe 銷波快粉絲團:https://tinyurl.com/bdcxjjr9 Jayden: https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱:[email protected]

Episode metadata supplied by the publisher feed · Published Apr 22, 2024

Embed this episode

免費個人/企業SEO諮詢,即刻預約👉 https://forms.gle/vRdob67xpeaTZ6ZS7 Google免費網站速度評分連結👉 https://pagespeed.web.dev/ Google SEO內容收錄規則👉 https://tinyurl.com/3cy93sk2 嘿~大家好!我是阿波小編,歡迎收聽《銷波快》SEO系列專輯之2! 相信大家都不陌生 SEO 這個名詞吧?沒錯,就是讓你在Google上排名更前面的那個東西。 不過,你知道嗎?SEO 可不只是些簡單的技巧而已,它背後有著一套深不可測的搜尋意圖學問! 今天我們就要為大夥揭開 SEO 的奧秘,教大家如何一勞永逸地打通從無意識到購買的全流程行銷策略!不管是 SEO、SEO行銷、品牌行銷還是 AI 行銷,通通牢牢掌握,輕鬆在數位廣告競爭中站穩陣腳! 今天這一集,可是內行人的秘訣,不能錯過啊!快把耳朵豎起來收聽吧! ※本集內容: I. 內容行銷的第一步:搜尋意圖的理解 A. Google透過大數據分析搜尋行為 1. 用戶輸入關鍵字 2. 排序相關網頁 B. 搜尋意圖分類 1. 客戶無意識(una...

Distinct summary based on available episode metadata or transcript content.

Ready to play

【銷Series-EP10】內行人必看SEO聖經!掌握搜尋意圖,從0存在到高轉換,一次打通從無意識到購買全流程行銷策略!

0:00 23:58

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Growth Triggers: Content Marketing & AI Luis Diaz Discover how to use your podcast to generate leads, sales, and influence in any market. On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients. Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting. Get in touch over on Instagram <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.instagram.com/luisr

Frequently Asked Questions

How long is this episode of 銷波快 | 一個圍繞在行銷Marketing 的隨便亂聊電台?

This episode is 23 minutes long.

When was this 銷波快 | 一個圍繞在行銷Marketing 的隨便亂聊電台 episode published?

This episode was published on April 22, 2024.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this 銷波快 | 一個圍繞在行銷Marketing 的隨便亂聊電台 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!