Skip to content
PodParley
【銷Series-EP18】太可怕了！行銷人必學知識101！揭密行銷大師不說的秘密心理學框架「ISCTP」！一招教你掌握消費者潛意識，讓顧客從抗拒到買單的關鍵心法！ episode artwork

EPISODE · Dec 9, 2024 · 24 MIN

【銷Series-EP18】太可怕了！行銷人必學知識101！揭密行銷大師不說的秘密心理學框架「ISCTP」！一招教你掌握消費者潛意識，讓顧客從抗拒到買單的關鍵心法！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台

好老師推薦 Anik Singal 👉 https://www.facebook.com/AnikSingalcom 哈囉大家好！阿波小編又來了！今天要跟大家分享一個超可怕的行銷秘密！😱 各位行銷人們～你有沒有遇過這種情況：明明產品超優、文案超強、簡報做得超厲害，但客戶就是一直說「讓我考慮看看」？ 今天《銷波快》節目要來揭露一個國外行銷大師私藏的「ISCTP」心理學框架，讓你的提案直接打中消費者的潛意識！ 在這集節目中，我們會用超有趣的方式，拆解行銷大師不願分享的銷售心法！從中秋節烤肉、普渡拜拜，到一線品牌的行銷策略，每一個成功案例背後，都藏著這套神奇的ISCTP框架！😎 想知道為什麼有些行銷文案一出來就爆紅？為什麼有些業務講個故事就能成交？所有秘密都藏在這套系統裡！這集節目將帶你了解： 如何在7秒內抓住目標客群的心 運用「蝙蝠俠理論」建立完美信任感 讓提案聽起來像是救星而不是銷售 別再讓你的行銷努力白費啦！跟著《銷波快》一起來掌握這套神奇的心理學框架，讓你的行銷文案、簡報提案威力升級！ 點擊收聽，讓阿波陪你一起成為行銷大師！🎯✨ ※本集內容： I. 開場閒聊 聖誕節話題討論 板橋聖誕節塞車問題 聊到商人製造話題的能力 II. 商業營銷策略探討 A. 從眾效應與節慶營銷 中秋節烤肉文化 廣告標語的影響力 營銷人創造的習慣 中元普渡習俗 特定品牌商品的連結 直覺性消費設計 B. 操控人心的銷售架構(ISCTP) I - Intro (開場/前言) 建立與觀眾的連結 說明內容與觀眾的相關性 重視開場的前7-15秒 S - Story (故事) 英雄旅程概念 Batman & Robin理論 強調平凡人的蛻變歷程 C - Content (內容) 專業知識傳授 核心概念說明 教育型內容 T - Transition (轉換) 從教育到銷售的緩衝 強化講者動機 建立信任感 P - Pitch (提案) 解決方案介紹 價值主張 最終銷售轉換 III. 信任建立機制 避免過度正面的自我介紹 重視真實性與共鳴 通過系統而非個人來建立可信度 IV. 應用範圍 SEO文案撰寫 銷售型影片 一般溝通場合 廣告製作 V. 結論 ISCTP架構的通用性 強調在銷售過程中建立信任的重要性 提醒要謹慎使用這套系統 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

Episode metadata supplied by the publisher feed · Published Dec 9, 2024

Embed this episode

What this episode covers

好老師推薦 Anik Singal 👉 https://www.facebook.com/AnikSingalcom 哈囉大家好！阿波小編又來了！今天要跟大家分享一個超可怕的行銷秘密！😱 各位行銷人們～你有沒有遇過這種情況：明明產品超優、文案超強、簡報做得超厲害，但客戶就是一直說「讓我考慮看看」？ 今天《銷波快》節目要來揭露一個國外行銷大師私藏的「ISCTP」心理學框架，讓你的提案直接打中消費者的潛意識！ 在這集節目中，我們會用超有趣的方式，拆解行銷大師不願分享的銷售心法！從中秋節烤肉、普渡拜拜，到一線品牌的行銷策略，每一個成功案例背後，都藏著這套神奇的ISCTP框架！😎 想知道為什麼有些行銷文案一出來就爆紅？為什麼有些業務講個故事就能成交？所有秘密都藏在這套系統裡！這集節目將帶你了解： 如何在7秒內抓住目標客群的心運用「蝙蝠俠理論」建立完美信任感讓提案聽起來像是救星而不是銷售 別再讓你的行銷努力白費啦！跟著《銷波快》一起來掌握這套神奇的心理學框架，讓你的行銷文案、簡報提案威力升級！ 點擊收聽，讓阿波陪你一起成為行銷大師！🎯✨ ※本集內容： I. 開場閒聊 聖誕節話題...

Distinct summary based on available episode metadata or transcript content.

Ready to play

【銷Series-EP18】太可怕了！行銷人必學知識101！揭密行銷大師不說的秘密心理學框架「ISCTP」！一招教你掌握消費者潛意識，讓顧客從抗拒到買單的關鍵心法！

0:00 24:10

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Growth Triggers: Content Marketing & AI Luis Diaz Discover how to use your podcast to generate leads, sales, and influence in any market. On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients. Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting. Get in touch over on Instagram <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.instagram.com/luisr

Frequently Asked Questions

How long is this episode of 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台?

This episode is 24 minutes long.

When was this 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台 episode published?

This episode was published on December 9, 2024.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!