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【銷Series-EP20】別再做無效見證！提升品牌可信度有訣竅！3種見證者類型、4大訪談架構，打造最強說服力的行銷設計心法！ episode artwork

EPISODE · Dec 23, 2024 · 21 MIN

【銷Series-EP20】別再做無效見證！提升品牌可信度有訣竅！3種見證者類型、4大訪談架構，打造最強說服力的行銷設計心法！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台

安安大家好！阿波小編又來了～今天要來聊一個超級實用的行銷話題！ 你有沒有遇過這種情況：找了一堆見證，寫得跟金庸小說一樣精彩，結果效果卻慘不忍睹？或是花大錢找了網紅業配，最後卻連個轉換都沒有？這集銷波快就要來拯救各位的行銷困境啦！ 本集行銷魔王 Jayden 大師，將繼續從消費者心理學的角度，一次解密「見證設計」的關鍵要素！他不只會分享業界最實用的4大見證訪談架構，還會用超有梗的精油品牌案例，告訴你怎麼挑選對的見證者類型。 什麼？你以為找個網紅業配就搞定了嗎？太天真了寶貝！ 從見證者訪談技巧、KOL合作評估指標，到如何打造最強說服力的行銷設計心法，Jayden都會用最輕鬆的方式分享給你。 重點是，這些都是實戰經驗總結，不是那種市面上喊喊口號的空泛理論！ 想知道怎麼讓你的品牌可信度暴增，讓消費者從陌生到認同，甚至開始幫你宣傳嗎？快來收聽這集節目，讓我們一起用設計思考的方式，重新打造你的品牌見證力！ ※本集內容： I. 開場閒聊 討論聖誕節與跨年話題 Jayden 生日休息一小時的調侃 預告下週（12/30）停播消息 射手座朋友聚餐打折優惠分享 II. 主題：消費者心理學設計 - 見證 A. 見證的重要性 產品銷售時的可信度建立 見證設計的規則與規範 避免過度誇張或制式化的見證 B. 見證訪問流程設計 基本訪問架構 簡單自我介紹 了解產品/活動的接觸管道 關鍵印象點分享 最喜歡的產品/服務特點 對潛在購買者的建議 見證呈現要點 保持自然輕鬆的訪談氛圍 避免模糊不清的描述 強調具體體驗和畫面感 展現真實感受 C. 見證者類型選擇 數據型的使用者 開放思維型的使用者 經過深思熟慮的使用者 透過朋友介紹的使用者 III. 網紅行銷策略 A. KOL 合作評估標準 形象風格契合度 目標族群匹配度 過往相關產品經驗 社群互動數據分析 B. 網紅合作案例分享 精油品牌合作經驗 代言人選擇考量 數據評估要素（按讚數、留言數、互動率） IV. 其他可信度建立方式 個人品牌/企業商譽累積 認證制度 得獎記錄 銷售成績 退費保證機制 V. 結語 預告下週停播資訊 提醒消費者心理學還有更多細節（如價格尾數、色彩心理學等） 新年與聖誕節祝福 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

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安安大家好！阿波小編又來了～今天要來聊一個超級實用的行銷話題！ 你有沒有遇過這種情況：找了一堆見證，寫得跟金庸小說一樣精彩，結果效果卻慘不忍睹？或是花大錢找了網紅業配，最後卻連個轉換都沒有？這集銷波快就要來拯救各位的行銷困境啦！ 本集行銷魔王 Jayden 大師，將繼續從消費者心理學的角度，一次解密「見證設計」的關鍵要素！他不只會分享業界最實用的4大見證訪談架構，還會用超有梗的精油品牌案例，告訴你怎麼挑選對的見證者類型。 什麼？你以為找個網紅業配就搞定了嗎？太天真了寶貝！ 從見證者訪談技巧、KOL合作評估指標，到如何打造最強說服力的行銷設計心法，Jayden都會用最輕鬆的方式分享給你。 重點是，這些都是實戰經驗總結，不是那種市面上喊喊口號的空泛理論！ 想知道怎麼讓你的品牌可信度暴增，讓消費者從陌生到認同，甚至開始幫你宣傳嗎？快來收聽這集節目，讓我們一起用設計思考的方式，重新打造你的品牌見證力！ ※本集內容： I. 開場閒聊 討論聖誕節與跨年話題Jayden 生日休息一小時的調侃預告下週（12/30）停播消息射手座朋友聚餐打折優惠分享II. 主題：消費者心理學設計 ...

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【銷Series-EP20】別再做無效見證！提升品牌可信度有訣竅！3種見證者類型、4大訪談架構，打造最強說服力的行銷設計心法！

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This episode was published on December 23, 2024.

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