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【銷Series-EP4】什麼？原來這就是行銷大師們設計文案的絕密技巧！獨家揭露5大法寶，讓你的文案輕鬆秒殺對手！ episode artwork

EPISODE · Jan 29, 2024 · 24 MIN

【銷Series-EP4】什麼？原來這就是行銷大師們設計文案的絕密技巧！獨家揭露5大法寶，讓你的文案輕鬆秒殺對手！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台

各位親愛的行銷老朋友們，你們阿波小編我又回來啦！ 上次跟大家分享了文案如何結合行銷策略，深入客戶心裡的技巧，相信給了不少朋友們驚喜吧！ 今天阿波要再送大家一個驚喜，這次要來揭露行銷大師們設計文案的絕密武功秘笈！ 你沒看錯，就是行銷大師級的文案絕技！包括5大法寶技巧和成功案例解析，教你如何設計出秒殺對手的文案! 想要你的文案也有絕招？馬上讓品牌迅速紅遍全台嗎？ 快點進來我們的銷波快節目，跟阿波學會這些狠活吧！ ※本集內容 一、前言 - 文案不是作文,不需要文采,只要寫得普通人看得懂就好 二、主題介紹 - 本集講文案優化技巧 - 會講文案產出過程中的技巧 三、文案產出過程 1.首先要定義文案目標和目的 -不同場景需求不同,如電話文案目的只是約訪 2/使用不同架構 -廣告可以用 AIDA 架構 -銷售可以用 Before After 架構 -課程可以用英雄旅程架構 3.圍繞客戶最終期待的情緒 -如嬰兒產品會強調天然、柔和 -用口語方式直接寫出來 -不要故弄玄虛 4.引導行動,使用 FOMO -用立即、急迫的字眼 四、優化技巧 -使用不同情緒字眼,如「你不可不知的秘密」 -堆疊價值,如市場叫賣 五、總結 -重點是引發情緒,產品本身不重要 -反覆學習掌握技巧 -有課程優惠訊息 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

Episode metadata supplied by the publisher feed · Published Jan 29, 2024

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各位親愛的行銷老朋友們，你們阿波小編我又回來啦！ 上次跟大家分享了文案如何結合行銷策略，深入客戶心裡的技巧，相信給了不少朋友們驚喜吧！ 今天阿波要再送大家一個驚喜，這次要來揭露行銷大師們設計文案的絕密武功秘笈！ 你沒看錯，就是行銷大師級的文案絕技！包括5大法寶技巧和成功案例解析，教你如何設計出秒殺對手的文案! 想要你的文案也有絕招？馬上讓品牌迅速紅遍全台嗎？ 快點進來我們的銷波快節目，跟阿波學會這些狠活吧！ ※本集內容 一、前言 - 文案不是作文,不需要文采,只要寫得普通人看得懂就好 二、主題介紹 - 本集講文案優化技巧 - 會講文案產出過程中的技巧 三、文案產出過程 1.首先要定義文案目標和目的 -不同場景需求不同,如電話文案目的只是約訪 2/使用不同架構 -廣告可以用 AIDA 架構 -銷售可以用 Before After 架構 -課程可以用英雄旅程架構 3.圍繞客戶最終期待的情緒 -如嬰兒產品會強調天然、柔和 -用口語方式直接寫出來 -不要故弄玄虛 4.引導行動,使用 FOMO -用立即、急迫的字眼 四、優化技巧 -使用不同情緒字眼,如「你不可不知的秘密」 -堆...

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【銷Series-EP4】什麼？原來這就是行銷大師們設計文案的絕密技巧！獨家揭露5大法寶，讓你的文案輕鬆秒殺對手！

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This episode is 24 minutes long.

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This episode was published on January 29, 2024.

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