Xiomara Wiley, CMO & EVP, Marketing, Universal Parks & Resorts - Defining Brand Alongside Consumers

Having spent more than 25 years in the theme park industry, with her most recent role as CMO and EVP of marketing for Universal Parks and Resorts North America, Wiley gives us a peek into the exciting innovations coming to the Orlando and Hollywood destinations. Nintendo, anyone? She also shares how her team builds, protects, and grows the brand alongside its biggest fans to drive tangible business results and the role social media has played in helping the company shape its post-pandemic experience.Tune in to hear how the marketing team at Universal Parks and Resorts leverages storytelling and immersive experiences throughout its parks and resort. You’ll also hear Wiley’s memorable advice on embracing who you are (especially when you’re the “only” in the room), the power of mentors who help you see your blind spots and advocating for yourself and your work. Hosted on Acast. See acast.com/privacy for more information.