Xplore Marketing - Епизод 4 - говорим си с Кати от Social Performance екипа за валидирани предположения и кампании с интересен край

from Xplore Marketing · host Xplore Marketing

В епизод 4 на Xplore Marketing Кати, Social Performance Team Lead в Xplora, и Ванката, Partner & Account Director в Xplora, продължават темата от епизод 3 за хипотезите в маркетинга. Те ще разгледат детайлно примера за конкретна кампания за Lorelli - бранд за детски колички и аксесоари, който се развива и налага на няколко пазара - България, Гърция, Италия. И ще покажат колко е важно да имаме процес по валидирането на тези хипотези. В тази серия ще откриете много примери за това как пазаруват мъжете и жените онлайн и как предложенията на база стереотипи могат да поведат кампанията в грешна посока. Ще чуете и за “скритите” таргет групи. И понеже винаги даваме практични съвети - как да ги откриете.

Episode metadata supplied by the publisher feed · Published Dec 15, 2021

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Xplore Marketing - Епизод 4 - говорим си с Кати от Social Performance екипа за валидирани предположения и кампании с интересен край

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