【學識數據分析】Cost per Impression (CPM) 解讀、分析、優化

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This episode is 14 minutes long.

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This episode was published on March 8, 2026.

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from Marketing Forward 未來市野 · host IG: marketingforwardpodcast

Send us Fan Mail 【學識數據分析】系列教大家看懂數據，身為老板或管理層，您未必需要親自操作廣告系統，但必須具備「解讀數據」的專業能力。許多時候，老板、管理層容易受限於資訊、數位行銷的最新更新、專業知識，僅聽取單方面報告而難以判斷真實成效。本系列旨在分享深厚的行業知識與實戰經驗，為您篩選出最具商業價值的核心指標（Metrics / KPIs）。我們的目標是協助聽眾建立專業的評估標準，從而與行銷團隊（Marketers）進行更高效的對策溝通，確保每一分行銷預算都能轉化為實質的業務成長。今集我們將探討「Cost per Impression (CPM)」。CPM 作為衡量廣告曝光常見的指標，如何評估 CPM 變化對你的廣告預算影響，以及如何透過數據來優化廣告策略、廣告素材及設定，提升整體效益。預約諮詢： https://calendly.com/leveragingdigitalhk/30min 了解我們： https://leveraging-digital.com/

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【學識數據分析】Cost per Impression (CPM) 解讀、分析、優化

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