Yaupon Brothers: Spilling The Tea On America's Only Caffeinated Plant

Bryon White is the Co-founder and CEO of Yaupon Brothers, a leading CPG firm focused on producing high-quality Yaupon teas grown in America. With over a decade of experience in the CPG industry, indigenous food systems, and native agriculture, he has become an expert in social enterprise and cultural aspects. Bryon also serves as a Venture Builder at Builders + Backers, a Director of Regenerative Agriculture at Eagle's Nest Farms, and a Strategic Advisor at Digiphy. His extensive experience and expertise make him a valuable asset to various business communities. In this episode… Have you ever heard of yaupon tea? Not only is it a delicious and healthy alternative to coffee and traditional teas, but it's also sustainable and environmentally friendly. CPG and regenerative expert Bryon White says yaupon tea, the only caffeinated plant native to North America, is a unique and delicious beverage gaining popularity among health-conscious consumers. This tea comes from the leaves of the yaupon holly tree, which grows abundantly in the southeastern United States. With its rich history, natural caffeine content, and earthy flavor profile, yaupon tea is the perfect beverage for anyone looking to switch up their caffeine routine. He shares their journey growing a yaupon tea CPG brand.  On this episode of the Firebelly Social Show, Duncan Alney talks with Bryon White, Co-founder and CEO of Yaupon Brothers, about growing a Yaupon tea brand. Bryon talks about the genesis of the Yaupon Brothers, how the Yaupon plant differs from other caffeinated plants, the benefits of consuming Yaupon tea, and the challenges of growing a food and beverage (CPG) brand.