"Yeehaw" Chuckwagon Marketing

What does a $175,000 chuckwagon tarp have to do with your portfolio? More than you'd think.Fresh off Stampede season, Colin and Jacob take on one of Calgary's flashiest marketing traditions and ask the question nobody at the rodeo is asking: where does that money actually come from? Colin runs the math on what a six figure sponsorship might really require in revenue to support it, and the number will surprise you.From there, the conversation gets bigger. Why do some of the wealthiest people drive modest cars? What can Costco's concrete floors teach us about building real value? And why does Colin believe every dollar in a business, just like every dollar in a portfolio, has a job to do?It's a fun one with a serious point: looking successful and being successful are not the same thing, and knowing the difference might be the most valuable skill in investing.