营销 | 定位解决偏好，品牌带来偏心

各位听众朋友们大家好，欢迎来到最新一期的「DTC Lab」。这期节目是对话广告行业的一位前辈，前台湾奥美广告副董事长兼首席策略长叶明桂老师，也是广告行业里大名鼎鼎的桂爷。在奥美工作了几十年后，现在他已经创立了自己的品牌策划厂牌。最近，他的第二本书《出圈》由中信出版社出版，我也得此有机会向桂爷请教交流。《出圈：人人能看见，人人会喜欢》本书为广告鬼才叶明桂继《如何把产品打造成有生命的品牌》之后，又一本介绍营销策略、广告创意、品牌塑造的倾力之作。一个广告老师傅40余年的心法总结，写给营销人员毫无保留的压箱底儿绝活。全书注重实务操作和经验分享。通过丰富的案例分析，讲解策略、创意及品牌塑造的原理和方法。产品是偏好，品牌是偏爱。好的营销就是要让品牌与人建立一种偏心的关系，这是品牌能出圈的关键。这也是无论你在广告公司、创意公司、甲方市场，还是其他领域，都受用的传播逻辑。在桂爷看来，我们经常讲...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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营销 | 定位解决偏好，品牌带来偏心

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This episode is 58 minutes long.

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This episode was published on October 31, 2023.

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各位听众朋友们大家好，欢迎来到最新一期的「DTC...

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