营销 | 复盘与展望：抖音电商下半场

本节目由 DTC Lab x 美妆内行人共同出品各位听友大家好！随着618的结束，品牌营销从业者的2023年已经过去了一半。年初的时候，很多人对疫情过后的2023年倍感期待，这半年下来，大家可能会多了一份对宏观环境的审慎，也多了一份对更本质的商业思考的坚定。在新的流量格局下，我们更加需要直面用户，练好基本功，服务好基本盘，与更多真实用户建立长期关系，围绕内容、社交、电商平台进行更为科学理性的投资。抖音电商是我们DTC Lab长期关注的基建平台和营销话题，一年过后我们回到对这个话题的讨论。经过三年的飞速成长，抖音电商对绝大部分品牌而言已经成为必选项，在过去时间里的投资巨大。我们认为，在营销热潮褪去、平台工具也基本成熟的当下，整体梳理一下抖音电商的逻辑和打法，尤其是对组织的要求是一个合适的时机。这期的节目是我们和美妆内行人的串台节目，嘉宾除了在抖音平台超头主播运营的经验，也自己独立操盘过美...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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营销 | 复盘与展望：抖音电商下半场

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