营销 | 关键关系：把KRM作为方法

各位听众朋友，大家新年好！春节后的第一次更新是我们「DTC Lab」和「组织进化论」的串台节目:《E52｜加了很多人却是无效社交——事业上如何构建关键关系？》👉🏻飞书妙记。作为飞书旗下一档品牌播客，「组织进化论」主要关注职场话题，因此我在这期节目中没有太多聊到品牌营销，而是着重强调了KRM，也就是「关键关系管理」这个概念。在组织进化论的这期节目里，我们更多是把KRM放在如何减少无效社交、通过关键关系助力事业发展、个人成长的语境下。但实际上，放在「DTC Lab」的语境下，我们更多还是强调这种新的理念与传统CRM的差异。在CRM的倒金字塔模型里，我们更加看重漏斗上端开口大小线索多少以及漏斗的转化效率，而KRM的正金字塔模型，则是强调从具有二八效应的核心用户出发，将资源配置给少数真正关键关系的构建和经营，帮助我们更好的找到聚焦，找到优先级，找到真正的经营杠杆。不管那种语境，DTC、KR...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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营销 | 关键关系：把KRM作为方法

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