EPISODE · Aug 25, 2026 · 4 MIN
英语新闻丨中国宠物行业以空前速度发展
from CD Voice
"China's pet industry is evolving at a pace unmatched worldwide, with consumer and industrial upgrades that take five to seven years in mature markets compressed into just one to two years locally," Ganesh Ramani, general manager of Mars Pet Nutrition China, said in an exclusive interview with China Daily. 玛氏宠物营养中国总经理甘尼斯·拉马尼在接受《中国日报》独家专访时表示:“中国宠物行业的发展速度在全球范围内无与伦比,成熟市场需要五到七年才能完成的消费和产业升级,在中国被压缩到仅需一到两年。” "The changes we see across the globe happen at a certain pace, but in China they happen much faster. The timelines are compressed," Ramani said on the sidelines of the 28th Pet Fair Asia held at the Shanghai New International Expo Center from Wednesday to Sunday, which gathered over 2,600 exhibitors from across the full pet industry chain. 拉马尼在第二十八届亚洲宠物展期间表示:“我们在全球各地看到的变化都以一定的速度发生,但在中国,变化要快得多,时间线被大幅压缩。”本届亚宠展于8月19日至8月23日在上海新国际博览中心举行,吸引了来自宠物全产业链的2600多家参展商。 Ramani attributed the speed to a comprehensive supply chain, a highly digital retail environment and strong social media influence. Additionally, the influx of first-time pet owners has further energized the market. 拉马尼将这种速度归因于完善的供应链、高度数字化的零售环境以及强大的社交媒体影响力。此外,首次养宠人群的大量涌入也进一步激发了市场活力。 China is home to over 100 million pets, and most new pet-owning families have no multi-generational tradition of keeping animals. Consumers actively search for pet care knowledge online and are highly receptive to new information, fueling the growth of more than 3,000 pet food brands in constant innovation, said Ramani. 拉马尼表示,中国拥有超过1亿只宠物,大多数新养宠家庭没有代代相传的养宠传统。消费者会主动在网上搜索宠物护理知识,对新信息的接受度很高,这推动了3000多个宠物食品品牌不断创新。 "Chinese consumers are probably among the most demanding in the world. They pay very close attention to what is on the back of the pack — they research ingredients, formulas, recipes and production processes, and look for validation of what companies are claiming," Ramani said, adding that such rational consumption will push the industry to raise standards and drive out speculative players. “中国消费者可能是全球要求最高的消费者之一。他们会非常仔细地研究包装背面的信息——研究成分、配方、食谱和生产工艺,并会核实企业宣传内容的真实性,”拉马尼说。他补充道,这种理性消费将推动行业提升标准,淘汰投机者。 This view echoes observations from Royal Canin, another Mars brand. Xu Juan, general manager of Royal Canin China, said the country's pet market has completed a transition from "quantity" to "quality" over three decades — evolving from functional home guarding to basic sustenance, then premium feeding, and now the pursuit of health and longevity. China has become the world's second-largest market by pet population, Xu said. 这一观点与玛氏旗下另一品牌皇家宠物食品的观察相吻合。皇家宠物食品中国区总经理徐娟表示,中国宠物市场用三十年的时间完成了从“量”到“质”的转变——从功能性的看家护院到基本的温饱喂养,再到高端喂养,如今已进入追求健康与长寿的阶段。徐娟说,中国已成为全球第二大宠物市场。 Strategic focus on China has translated into tangible investment. Mars Pet Nutrition entered the country in 1989 and started local manufacturing as early as 1995, making it one of the first foreign pet food companies to build production capacity here. Today, 90 percent of Mars' products sold in China are locally made. 对中国的战略重视已转化为实实在在的投资。玛氏宠物营养于1989年进入中国,早在1995年就开始本地化生产,是最早在中国建立生产能力的外资宠物食品企业之一。如今,玛氏在中国销售的产品中,90%为本土生产。 "One of the key shifts we have made in recent years is building a portfolio designed around Chinese consumers and local insights," Ramani said, noting that more than 40 localized products have been launched since 2025. While Chinese factories currently prioritize domestic demand, innovations validated here may be exported to other markets in the future. “近年来我们做出的关键转变之一是围绕中国消费者和本地洞察来构建产品组合,”拉马尼说。他指出,自2025年以来已推出40多款本土化产品。虽然中国工厂目前以服务国内需求为主,但在此得到验证的创新成果未来可能会出口到其他市场。 Royal Canin is also ramping up local manufacturing. With its Tianjin factory's wet pet food line now operational, the company has formed a Tianjin-Shanghai dual-factory footprint with both dry and wet pet food lines. The 88-gram single-serve can and Corgi-specific formula, Xu said, show how local consumer insights drive product innovation. 皇家宠物食品也在加大本地化生产力度。随着天津工厂湿粮产线投入运营,该公司已形成天津-上海双工厂布局,同时拥有干粮和湿粮生产线。徐娟表示,88克单餐装罐头和柯基犬专用配方表明,本地消费者的洞察正推动产品创新。 Pet aging is one of the most definitive niche trends. Xu said that around 20 million pets in China have reached senior age — pets over 7 and large breed dogs over 5 are considered early seniors — and it is estimated that half of the country's pets will be seniors by 2040. However, public awareness lags behind. 宠物老龄化是最明确的细分趋势之一。徐娟表示,中国约有2000万只宠物已进入老年期——7岁以上的宠物和5岁以上的大型犬被视为早期老年——预计到2040年,中国一半的宠物将进入老年阶段。然而,公众对这一趋势的认知仍滞后。 Mars Pet Nutrition is approaching the aging trend from a preventive nutrition angle. Ramani said the core logic behind the Nutro brand refresh is proactive health, as the gut serves as the first line of immune defense. 玛氏宠物营养从预防性营养的角度应对老龄化趋势。拉马尼表示,美士品牌焕新背后的核心理念是主动健康,因为肠道是免疫防御的第一道防线。 evolving /ɪˈvɒlvɪŋ/发展,演进 unmatched /ʌnˈmætʃt/无与伦比的 consumer and industrial upgrades /kənˈsjuːmər ənd ɪnˈdʌstriəl ˌʌpˈɡreɪdz/消费与产业升级 mature markets /məˈtʃʊə ˈmɑːkɪts/成熟市场 compressed /kəmˈprest/压缩的 comprehensive supply chain /ˌkɒmprɪˈhensɪv səˈplaɪ tʃeɪn/完善的供应链 digital retail environment /ˈdɪdʒɪtəl ˈriːteɪl ɪnˈvaɪrənmənt/数字化零售环境 influx /ˈɪnflʌks/涌入
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英语新闻丨中国宠物行业以空前速度发展
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