YOG days are over?

This week on The SportBusiness Podcast, co-hosts Jonathan Rest and Martin Ross are back to delve into the headline stories of the week and take a look at a big-ticket football sponsorship.THE NEWSROOM: Game over for YOG? The rationale, plus significant IOC funding, for the late Jacques Rogge’s labour of love are called into question. Plus, Bruin’s bet on more Matchroom growth.INSIDE THE DEAL: Sports Illustrated Tickets expands its Premier League sponsorship portfolio by landing a 12-year deal with Aston Villa. A route into taking over ticket operations? Matthew Glendinning explains.AOB: A stadium dilemma – Ajax Styles it out, a sleeve sponsorship courts attention and ‘No Broke Boys’ at LIV Golf.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin RossContributor: Matthew GlendinningEditor: Lumi LehmuskallioSources:Youth Olympic Games to hit the skids?Hearns sell 15% of Matchroom to BruinMatchroom profits uptick spurred by darts, boxing(ARCHIVE) Hearn: Matchroom equity sale still likelySI Tickets puts Villa at heart of Premier League pushSports Illustrated Tickets trades on licensed name for market push  Hosted on Acast. See acast.com/privacy for more information.