'You Cannot Manage What You Cannot Measure' in Tourism (with Prof. Marianna Sigala)

🗣️🎙️ Interview with ⁠Prof. Marianna Sigala⁠, Sheffield Hallam University In this podcast conversation between Prof. Alessandro Inversini and Prof. Marianna Sigala, they dive into the realms of digital transformation, datafication, and their impact on the tourism industry. Marianna Sigala, a professor specializing in digital transformation, shares her insights on digital transformation, datafication, data collection, resilience and predictive models through the use of digital twins, the future of tourism and more. Overall, the conversation highlights the immense potential of digital technologies and data in transforming the tourism industry while urging a proactive approach towards responsible usage and adaptation. 🎙️ In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯 This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at ⁠⁠⁠⁠⁠www.resilienttourism.ch⁠⁠⁠⁠⁠. This content is produced by the ⁠⁠⁠⁠EHL Hospitality Business School ⁠⁠⁠⁠with the support of ⁠⁠⁠⁠Innosuisse⁠⁠⁠⁠.