Episode 10: You Don't Find Your Niche. You Grow Into It. | Dr. Genevieve Hayes episode artwork

EPISODE · Aug 28, 2026 · 22 MIN

Episode 10: You Don't Find Your Niche. You Grow Into It. | Dr. Genevieve Hayes

from Breakfast & Launch · host Dr. Taiwo Ash

How do you find your niche when you have broad interests and an even broader vision for your future?In this episode, I speak with Dr. Genevieve Hayes, a data scientist and solopreneur, about her journey from corporate life to building her own business.We discuss why you don't need to have your entire future figured out before you start, how trying different things can help you discover where you create value, and why the first lane you choose doesn't have to contain everything you may eventually become.Genevieve also shares a simple framework for building a business around what you already know while deliberately developing the skills and interests that could shape your future.If you're struggling to choose a lane, this conversation may help you see that the answer isn't always to think harder about your niche. Sometimes, you need to start, learn, eliminate, and grow into it.Chapters:00:00 — How Genevieve Became a Solopreneur04:30 — Finding Your Lane by Trying Things11:30 — Why Your First Niche Doesn't Have to Be Your Final Destination15:50 — Start With What You Know19:20 — The Three Prong Framework for building an aligned business

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Episode 10: You Don't Find Your Niche. You Grow Into It. | Dr. Genevieve Hayes

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