Breakfast & Launch

Building a business sounds exciting—until you get into the messy middle.In this conversation, Wiebke Tasch shares what she has learned about pressure, patience, finding your own way, and building systems that actually create freedom.Breakfast & Launch is a podcast about purpose, pivots, and building what's next.

What do you do when the life you're building looks right on paper—but something inside you says, “This isn't for me”?Wiebke Tasch walked away from a promising career in publishing and chose a very different path. In this conversation, we talk about purpose, intuition, freedom, and the courage to listen to yourself when the conventional path no longer fits.Breakfast & Launch is a podcast about purpose, pivots, and building what's next.

What does it actually mean to have a personal brand?In this conversation, Dr. Genevieve Hayes and I explore what personal branding really means—and whether building a personal brand requires you to become a version of yourself that you aren't.Genevieve's answer is simple: be yourself, but share the parts of yourself that can genuinely help other people.We talk about the difference between authenticity and performance, why Genevieve doesn't want to be an “influencer,” and why a personal brand should ultimately be consistent with who you are.I also share my own definition of personal branding: exposing your personality, values, and skills to the world in a way that creates opportunities for yourself and others.#PersonalBranding #PersonalBrand #BreakfastAndLaunch

How do you find your niche when you have broad interests and an even broader vision for your future?In this episode, I speak with Dr. Genevieve Hayes, a data scientist and solopreneur, about her journey from corporate life to building her own business.We discuss why you don't need to have your entire future figured out before you start, how trying different things can help you discover where you create value, and why the first lane you choose doesn't have to contain everything you may eventually become.Genevieve also shares a simple framework for building a business around what you already know while deliberately developing the skills and interests that could shape your future.If you're struggling to choose a lane, this conversation may help you see that the answer isn't always to think harder about your niche. Sometimes, you need to start, learn, eliminate, and grow into it.Chapters:00:00 — How Genevieve Became a Solopreneur04:30 — Finding Your Lane by Trying Things11:30 — Why Your First Niche Doesn't Have to Be Your Final Destination15:50 — Start With What You Know19:20 — The Three Prong Framework for building an aligned business

What kind of faith survives unimaginable loss?In this conversation, Dr. Oyinkansola Ogundimu shares how moving to the United States challenged her relationship with God, why she realized her spiritual foundation wasn't as strong as she thought, and how rebuilding it prepared her for the greatest trial of her life.When her husband was diagnosed with stage IV colon cancer, everything changed. Yet through grief, she discovered a deeper understanding of God's love, hope, and what it truly means to build your life on Christ.This is a conversation about faith, suffering, and finding an unshakable foundation.Chapters00:00 — Introduction00:58 — Losing and Rebuilding Her Spiritual Foundation06:04 — When Her Husband Was Diagnosed With Cancer11:36 — Grief, Hope, and Seeing Him Again If you enjoyed this episode, subscribe to Breakfast & Launch for more conversations with people whose stories challenge how we think about work, purpose, and building a meaningful life.

Every life has moments that change its direction.In this episode of Breakfast & Launch, Tommy Immanuel shares the remarkable story of how a difficult relationship with a university project supervisor nearly derailed his degree—and unexpectedly became the reason he received a scholarship to study in Ireland.We explore setbacks, perseverance, mentorship, unexpected opportunities, and the role conviction and faith played in navigating years of rejection before the right door finally opened.Whether you're navigating uncertainty, waiting for your next opportunity, or reflecting on how life's twists often make sense only in hindsight, this conversation offers a thoughtful perspective on resilience and purpose.Chapters:00:00 From Lagos to Ireland: The Story Begins00:48 The University Crisis That Changed Everything11:14 A Prophetic Word and Three Years of Waiting16:03 The Door to Ireland Finally Opens21:09 Looking Back on God's FaithfulnessIf you enjoyed this episode, subscribe to Breakfast & Launch for more conversations with people whose stories challenge how we think about work, purpose, and building a meaningful life.

Every creator has heard the advice: "Just be yourself."But what if that's only half the truth?In this conversation with writer and creative Folakemi Oseni, we explore one of the biggest tensions every artist eventually faces: staying authentic while building an audience.We discuss:• Why I deleted the first episode of this podcast• The difference between artists and content creators• Whether writers should think about SEO• Why creative freedom has to be earned• What Kendrick Lamar can teach us about artistic growth• Balancing self-expression with serving an audienceIf you're a writer, musician, designer, entrepreneur, or anyone trying to build something meaningful online, this conversation is for you.Chapters00:00 Why I deleted my first podcast episode00:33 Do creators always need to solve a problem?01:43 The battle between artists and service providers03:20 Should artists think about SEO?04:15 You have to earn the right to be yourself05:17 Earning creative freedom (Kendrick Lamar)09:11 Self-expression as a career10:34 The Creative CompromiseSubscribe for more conversations on creativity, purpose, faith, and building a life that's true to who you are.

Can God use something as ordinary as a cat to begin changing someone's heart?In this episode of Breakfast & Launch, I sit down with writer and creative Folakemi Oseni for a conversation that begins with an unexpected story about growing up afraid of cats and slowly unfolds into a much deeper discussion about faith, spiritual growth, and learning to recognise God's voice.We explore:• Why many Nigerians grow up fearing cats• The dream that unexpectedly changed everything• Whether God works through ordinary moments• Moving from routine religion to genuine relationship with God• The question that transformed Folakemi's prayer life• What it really means to hear God's voiceSometimes the most meaningful conversations begin in the most unexpected places.Chapters00:00 Welcome00:05 Why Nigerians Fear Cats01:18 The Dream That Changed Everything02:21 Finally Adopting a Cat03:30 Choosing the Cat Nobody Wanted04:17 Learning to Be a First-Time Cat Owner05:27 Was That Dream From God?07:01 From Religion to Relationship08:06 "Do You Love Me?"09:08 Learning to Hear God's Voice10:32 Why Conversations Like This Matter

What happens when the people you love don't approve of the life you've chosen?In this second conversation with Eniola, we move away from careers and into something even more personal: family, childhood wounds, healing, and learning to live free from the opinions of others.Together, we explore what healing actually looks like, why closure isn't always possible, and how maturity allows us to respond with love instead of reacting from old pain.If you've ever struggled with family expectations, difficult relationships, or finding peace within yourself, this conversation is for you.Chapters00:02 Living Beyond Others' Expectations03:04 Healing the Voice of Disapproval04:01 Healing from Family Trauma: Maturity and Love05:54 What Healing Really Means06:55 From Conflict to Compassion09:12 When Closure Never Comes10:36 From Reacting to Responding11:59 A Rare GemSubscribe for more thoughtful conversations on purpose, work, faith, and building an aligned life.Connect📰 Newsletter: https://taiwoash.com

Eniola achieved what many people dream of. She became an AI engineer at Google.But after getting there, she realized success wasn't the freedom she had been searching for.In this conversation, we explore the journey from ambition to alignment—how she went from manifesting her dream job, to failing and eventually acing the Google interview, to making the difficult decision to leave a prestigious career in pursuit of a more present and meaningful life.Along the way, we discuss fear, faith, diligence, purpose, and why sometimes the life you've worked hardest to build isn't the one you're ultimately called to live.Chapters00:00 A Season of Peace00:50 Chasing the Google Dream03:13 From Failure to Google: Preparing for Success06:08 When Success Wasn't Enough08:34 Trusting God Beyond a Paycheck10:04 Finding Purpose Through StillnessSubscribe for more thoughtful conversations on purpose, work, faith, and building an aligned life.

Most people think Customer Support is where careers begin—not where meaningful careers are built.In this episode of Breakfast & Launch, I sit down with Ayomide Abdullahi-Makinde, a Customer Support Specialist and advocate who is helping professionals around the world see the role differently.What started as a job she never planned to pursue became a career she now passionately champions. The turning point? Realizing she was responsible for accounts worth over ₦1 billion, and that Support wasn't simply answering tickets—it was driving real business outcomes.Along the way, we discuss:Why Customer Support is one of tech's most misunderstood rolesHow a great manager changed Ayomide's perspective on her careerWhy Support professionals often underestimate their own valueCareer growth opportunities beyond frontline supportBuilding a personal brand by creating value instead of chasing viralityWhether you're in Customer Support, Customer Success, Operations—or simply trying to build a meaningful career—you'll find ideas here that challenge conventional thinking.Guest:Ayomide Abdullahi-MakindeCustomer Support Specialist | LinkedIn Educator | Career AdvocateIf this conversation gave you something to think about, consider subscribing to Breakfast & Launch for thoughtful conversations with people building meaningful lives.Chapters:00:00 – The billion-naira realization00:20 – Meet Ayomide01:09 – From sociology to Customer Support03:40 – Starting a career in tech04:58 – Learning Support from a great manager06:18 – Why Support is often underestimated08:39 – The moment everything changed11:31 – The promise of a career in Support12:54 – Personal branding through valueAbout Breakfast & LaunchBreakfast & Launch is a podcast about building purposefully.Each week, we sit down with thoughtful people to explore the ideas, decisions, and experiences that shape meaningful work and meaningful lives.

David Kenny is one of the creative minds behind some of Africa's biggest podcasts, but long before music production and digital media, his life took a dramatic turn.At just 12 years old, he lost his father and suddenly found himself helping lead his family while trying to discover his own future.In this conversation, we discuss:• Losing a parent at a young age• Becoming responsible before you feel ready• Music production and creative work• Learning to trust God's leading• Receiving feedback as an artist• Building a career through creativity and characterIf you're navigating uncertainty, building a creative career, or wondering how difficult seasons shape us, I think you'll find encouragement in David's story.You can find David on Instagram at @_davidkenny_ or LinkedIn as David Ayokunle Durojaiye.You can contact us at taiwoash.com or follow our LinkedIn page at Breakfast and Launch Podcast.If you enjoyed this episode, please consider following the show and leaving a rating on your preferred podcast platform.

Before I begin inviting guests into Breakfast & Launch, I thought it would only be fair to introduce myself.In this episode, I share why I'm starting a podcast in 2026, where the name Breakfast & Launch came from, why I chose conversations over monologues, and what you can expect from the episodes ahead.Breakfast & Launch is built on one simple idea:Thoughtful people build meaningful lives—and we learn to build better by learning from one another.Whether you're building a career, a business, a ministry, a family, or simply trying to become the person you're meant to be, I hope these conversations leave you better equipped to build with intention.Welcome to Breakfast & Launch.In this episode00:00 A podcast is a magical thing...00:07 Welcome00:27 Who I Am01:14 Why I'm Starting a Podcast02:36 The Story Behind Breakfast & Launch05:02 The Vision05:28 Why Interviews Instead of Monologues?06:46 How I Choose Guests08:31 What You Can Expect📬 Join my weekly newsletter: https://taiwoash.comSubscribe for thoughtful conversations on career, purpose, faith, and building a meaningful life.