EPISODE · Aug 9, 2026 · 13 MIN
you don't have a business, you have a skillset
from 𝑓𝑟𝑒𝑒𝑙𝑎𝑛𝑐𝑒 𝑓𝑟𝑖𝑒𝑛𝑑𝑠
it's hard to market something that doesn't exist. in the episode i'm talking about the elephant in the room...the difference between a business and a skillsetwhy it's hard to market if you haven't had at least 100 clientsthe difference between working on the business and the marketinghow to position your skills as assets to other businessesIf you are in the mood for homework:jot down your skillsjot down where they fit in to another businesses needs? do they boost visibility? increase customer satisfaction or boost sales? if you are an artist, does your art provide aesthetic value, soulful value, or a secret third thing?what is the common thread between your current client base?how can you work on the growing the business whilst ignoring pretty marketing?Also I've started a playlist of (actually) good business advice i'm finding on youtube you can check it out here: https://www.youtube.com/watch?v=qEA2QjU7l2k&list=PLUYRW0bakxf8have a great week <3 i'll be off grid 'til wednesday and likely come back with more downloads!
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you don't have a business, you have a skillset
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