PODCAST · business
𝑓𝑟𝑒𝑒𝑙𝑎𝑛𝑐𝑒 𝑓𝑟𝑖𝑒𝑛𝑑𝑠
by (alexandra) apple
a weekly pod from your freelance friend who doesn't have all the answers—but helps you find yours.
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11
new job, burn out, trust & more
inspired by kirsten's discord comment on having a motivation down, i'm yapping about:motivation ebbs and flowsmy new jobchicken shop date as a case studyfreelance & the vulnerability of needing supportthemes of trust + much more (like a first day recap)
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10
[PREVIEW] let's talk submissions & grants
heyo freelance friends!i dunno about you but i'm feeling big "back to school" energy already. that got me looking over my submission tracker and taking inventory of WTF i been up to all year. turns out ALOT!in this episode i'm yapping about:my accepted to denied submission ratiowhat i learnt from each submissionthe perks/downfalls of using chatgpt/claude for applicationshow applying to grants helped me understand my work betterand much more!
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9
corporate shifts & pricing strategies
in this episode i'm talkin' about:the worst 2 months of my freelance lifemy new job :Opricing strategies for new freelancersas always if you need help shaping your pricing and promo strategies book a call :)
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8
[PREVIEW] cadence, containers & contact forms
quick quip today about committing to specific cadences...post daily, newsletters weekly, monthly promotions blah blah. it's all a possibility but does it spark joy?in this episode i talk about:my relationship to cadencethe power of fluid containers/flexible frameworkscontact forms as conversation starters
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7
[PREVIEW] thoughts on the attention economy, distraction & unnecessary competition
this morning my inbox told me about another big company rebranding...and all i could think was "no wonder us little guys keep thinking that's the answer"in this quick episode i'm yapping about:big company to small company parallelshow to attention economy is hijacking even the biggest companieswhy tangible goals beat attention goalsIf you wanna turn this into homework...subscribe for it below!
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6
you don't have a business, you have a skillset
it's hard to market something that doesn't exist. in the episode i'm talking about the elephant in the room...the difference between a business and a skillsetwhy it's hard to market if you haven't had at least 100 clientsthe difference between working on the business and the marketinghow to position your skills as assets to other businessesIf you are in the mood for homework:jot down your skillsjot down where they fit in to another businesses needs? do they boost visibility? increase customer satisfaction or boost sales? if you are an artist, does your art provide aesthetic value, soulful value, or a secret third thing?what is the common thread between your current client base?how can you work on the growing the business whilst ignoring pretty marketing?Also I've started a playlist of (actually) good business advice i'm finding on youtube you can check it out here: https://www.youtube.com/watch?v=qEA2QjU7l2k&list=PLUYRW0bakxf8have a great week <3 i'll be off grid 'til wednesday and likely come back with more downloads!
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5
[PREVIEW] stop trying to be a perfect package; admit what you (really) want, so you can achieve even better
in this episode i talk aboutthe urge to shape a perfect package too soonshort-form content woeshow our fear of admitting what we want actually keeps us from getting itthe elle woods effectif you want to turn this into actionable homework, read below.
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4
customer service is not dead—but your dry ass CTA is
you've likely noticed that good customer service is hard to come by these days—i cannot stress enough just how COSTLY and INHUMANE this is from a business standpoint.regardless, i wanted to chat about it because i have thoughts—and realizations regarding HOW we sell both IRL and online.our humanity is our strongest asset—we've got to start acting like it. our fear of mistakes, looking unprofessional and even cancellable is exactly why the internet is a slop fest.in the episode you'll find:a lil rant about customer servicethought on CTAs & letting people journey for youways that fear gets in the wayNo homework for this episode cuz it's a bonus :P
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3
[PREVIEW] is it the algorithm? or does your post just suck?
this morning i wanted to chat about the amorphous algorithm we love to hate. what’s funny is it’s not that mysterious at all—platforms want to keep people on the platform. if your content facilitates that—it rewards you—if people scroll past—they demote you.this episode demystifies the algorithm, gives examples on what good vs bad virality is and yet again i give a great example on how rehoming content can be hilariously effective.
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2
not knowing is (actually) your advantage
some downloads came to me this morning after making myself a BLT... so i walked out the door and started to talk aboutpositive takes on ai (how it's shifting our values from output to results)how your naivety, pause, pivot & randomness is actually your strengthevolving thoughts on paywallsi hope hearing these thoughts shifted something positive for you. if you want to employ these concepts into something tangible, read my suggested homework below.(in the future, homework and bonus ideas will be paid tier only)here's your working from home (work):make a list of results you achieved in the last 5 yearshosted an event? got noticed for xyz? caused a rucus? dealt with a hater?survived a failed project? a pivot?consider how your pause, pivot or work history might actually be an advantage to the world in which you are going.write down lessons and skills learnt over the last 5-10 yearshow do these beliefs and experiences influence your povhow might you employ what you learnt in other industries to this new industry? why would they care/find it interesting?what's your thoughts on paywalls? do you happily pay for anything on the internet?how does paying change your relationship to the content?what motivated you to pay? (was it a perfect funnel/ quality work/ personality/alignment?)Bonus for paid tier...look up the blue ocean/red ocean theory. think about how you can position yourself in your own category. where would you confidently stand out with value?write down what everyone in your industry does (the status quo)write down how you could employ the opposite or go against the grain in an intentional wayok time to clock-in to the discord and finish this contract document!talk soon freelance friends xxps: if you want more business advice consider upgrading to the mentorship package (it includes weekly 1:1 calls) or check out my services.
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1
i wanna be where the people (making money) are
i had this moment yesterday, where i thought about this song but applied it to creatives making money...I wanna be where the people (making money) areI wanna see, wanna see 'em dancing (having fun)Walking around on thoseWhat do you call 'em? Oh, feet (support)Flipping your fins, you don't get too farLegs (support systems) are required for jumping, dancingStrolling along down aWhat's that word again? Street (frameworks)Up where they walk (find ease)Up where they run (find momentum)Up where they stay all day in the sunWandering freeWish I could bePart of that world....im not saying i have the answers, but my musings might help you find yours.in this episode i'm musing about:finding the right rooms (sometimes it's the one where you stand out)choosing a platform that inspires creation (not obligation)how im approaching my goal to make 2k in 2 weeks.loving the vibe? but not sure how to employ these ideas irl?(in the future homework and bonus ideas will be paid tier only)here's your working from home (work):reimagine where your work would be best receivedbrainstorm new rooms to be in (comedy club anyone?)try putting a piece of work on marketplace (at any price you see fit) see how it goeslook at the back end of patreon, substack, instagram, tiktok, youtube, metalabel, DFOSwhich framework inspires you the create?which could you see yourself maintaining with ease?think about price points that don't depend on volumewrite your sales goal for the next two weeksemail or txt 3 people who might get you there fastersell shit onlinecircle back to past clients & leadsBonus for paid tier...One thing i didn't mention in the pod was that i'm also rethinking where i get visibility. i was watching a youtube this weekend about the sublime app and while she was mentioning quotes she found on there it suddenly hit me that i could likely use sublime as a discovery tool for my book but also my substack! worth looking into!!reason i think it's an uptapped place is you can put your work among comparable/similar things. similar works, similar art, similar inspo and it will suggest it to others looking at those things...ok time to clock into the discord and start my grant writing.talk soon freelance friendsps: you can buy my book here, read my substack here, or check out my services.
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ABOUT THIS SHOW
a weekly pod from your freelance friend who doesn't have all the answers—but helps you find yours.
HOSTED BY
(alexandra) apple
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