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You Don’t Have a Revenue Problem. You Have a Targeting Problem | #1385 episode artwork

EPISODE · Apr 2, 2026 · 3 MIN

You Don’t Have a Revenue Problem. You Have a Targeting Problem | #1385

from Sales Secrets · host Brandon Bornancin

Why bad targeting hurts every part of the sales process How broad messaging kills conversion The link between buyer pain and targeting Why teams stay too broad for too long How to tighten your ICP using real win/loss patterns

What this episode covers

Sales teams think they have a revenue problem when they really have a targeting problem. In this episode, Brandon breaks down why bad targeting makes great reps look average, weakens messaging, lowers urgency, and creates fake pipeline problems. The fix is not more volume. The fix is precision.

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You Don’t Have a Revenue Problem. You Have a Targeting Problem | #1385

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Frequently Asked Questions

How long is this episode of Sales Secrets?

This episode is 3 minutes long.

When was this Sales Secrets episode published?

This episode was published on April 2, 2026.

What is this episode about?

Why bad targeting hurts every part of the sales process How broad messaging kills conversion The link between buyer pain and targeting Why teams stay too broad for too long How to tighten your ICP using real win/loss patterns

Can I download this Sales Secrets episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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