You Don't Need a Unicorn! How to Know What Marketing Help You Actually Need episode artwork

EPISODE · Sep 5, 2026 · 28 MIN

You Don't Need a Unicorn! How to Know What Marketing Help You Actually Need

from Coffees and Content · host Loren Tomlinson | The Social Collective, Marketing & Social Media

Every founder and marketing manager I talk to hits the same wall eventually. It's not budget. It's not trust. It's not even whether outsourcing is the right call. It's simply not knowing what's actually missing before they go and hire.In this episode, I'm unpacking:Why "should I get help" is the wrong question, and what the real one isThe difference between needing strategy and needing execution, and why most people can't tell which one they're short onWhy hiring one person to do it all almost never works, and what to look for insteadA real story from my own business, including the hire that taught me the hard way why senior and junior support need to be separatedA simple gut-check for figuring out what your business needs before you write the next job adIf you've ever felt like you have too much on your plate but couldn't put your finger on exactly what to hand off, press play.Follow @coffeesandcontentpod for more, and find me at @loren.thesocialcollective.Have a question? Click here to send it to me!Links:Join the WhatsApp communityFollow on Instagram: @coffeesandcontentpodFind Loren on LinkedIn: Loren TomlinsonVisit us at: www.thesocialcollective.co.nzLoved this episode? Leave a review - it would mean the world!

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Every founder and marketing manager I talk to hits the same wall eventually. It's not budget. It's not trust. It's not even whether outsourcing is the right call. It's simply not knowing what's actually missing before they go and hire. In this episode, I'm unpacking: Why "should I get help" is the wrong question, and what the real one isThe difference between needing strategy and needing execution, and why most people can't tell which one they're short onWhy hiring one person to do it all alm...

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You Don't Need a Unicorn! How to Know What Marketing Help You Actually Need

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