You Don’t Need to Go Viral to Be Influential Online with Jess Tathem

In this episode of In Her Era, we sit down with Jessica Tathem, founder of  iced&shaken, a boutique digital agency built on the belief that good marketing isn’t about chasing trends it’s about knowing which ones to own.Together we dive deep into what it really means to show up online authentically, find confidence in your voice, and build a community that truly cares. Jess shares her journey from corporate marketing to founding her own agency, her powerful story of vulnerability during her recovery journey, and how that experience shaped her approach to connection, creativity, and community online.This conversation goes beyond content calendars and algorithms it’s about redefining what “success” looks like in the digital space and learning to post with purpose, not pressure. Whether you’re a business owner, creator, or everyday woman sharing your story, this episode will help you reconnect with your why and make social media feel good again.What you will learnHow to detach your self-worth from likes, reach, and viewsWhy building a community matters more than growing followersHow to stay authentic without oversharing or burning out (Jess’s Personal Story)The truth about comparison, perfectionism, and confidence onlineWhy your aesthetic should reflect your story not someone else’sConnect with us:Monique's Instagram: @itsmoniquetookJess's Instagram: @icedandshakenIced and Shaken Website