You have a go-to-market problem.

You don’t have a marketing problem. You don’t have a sales problem. You don’t have product problem. You don’t have a customer success problem. You have a go-to-market problem. On this week's show, Sangram Vajre, co-founder and CEO of GTM Partners, shares his wealth of insights around go-to-market and how every grow challenge you are facing ties back to an overarching GTM problem. Couple of takeaways for me: Net Revenue Retention: Double your revenue every 5 years without adding a single new customer Number #1 GTM Challenge: Relying on Heroic Sales Efforts Who owns GTM in your org? Spoiler: Your CEO