EPISODE · May 14, 2026 · 5 MIN
You have Changed Your Thoughts, So Why Are You Still Thinking Them?
from Building Confidence · host Sue Reid
Our theme for May is negative self-talk. This is the second of four posts.If you missed last week’s, you can read or listen to it here: The Voice in Your Head Isn’t Who You Think It IsThat voice in your head is here to stay.No matter how much confidence you build, you may still hear your inner critic from time to time.One thing I have realised over the years is that building confidence does not automatically erase old conditioning. Even now, when something goes wrong, I still occasionally hear that voice.If I make a mistake, forget something important, or misunderstand something, the old belief can appear almost instantly:“You’re so stupid.”The difference now is that I notice it.Not so long ago, I would have accepted that thought as truth without question. I would have carried it for hours, sometimes days, letting it shape how I felt about myself.Now, I recognise it as an old pattern, a familiar response my mind learned long ago.I also notice something else. When someone says something kind about me, compliments my work, or tells me I have helped them in some way, a small part of me still quietly questions it.Really?Why would they say that?Do they truly mean it?That response used to puzzle me, especially as my confidence grew and my life began to change for the better.I remember thinking:“If I’m becoming more confident, why are these thoughts still here?”But confidence does not mean your mind suddenly forgets every belief it has ever learned. The brain clings to familiar patterns, especially those linked to emotion, belonging, rejection, or self-worth.For years, my mind practised seeking evidence that I was not enough. Those pathways became so familiar that they became automatic.This is important to understandThe return of an old thought does not mean you are going backwards.It does not erase your growth.Very often, it simply means your mind has recognised something unfamiliar, uncomfortable, or emotionally significant and has reached for an old protective pattern.The goal is not perfection. The goal is awareness.When you are aware of these patterns, you no longer have to follow them automatically.The heart of your brain’s actionsYour brain wants you to stay safe, so it constantly scans for danger, discomfort, or emotional pain.If you have experienced emotional pain in the past, your mind remembers it and starts watching for patterns that might trigger similar feelings again.Anything unfamiliar can feel risky.Repeating old mistakes could lead to embarrassment, rejection, or shame.Your brain does not want that. So it leans towards what feels familiar, because familiarity feels safer than uncertainty.Your brain is not asking:“Does this thought make me happy?”It is asking:“Does this feel familiar?”When the voice gets loudThe voice often grows loudest at the very moment you begin to grow.Building confidence requires stepping outside your comfort zone, the place your brain believes is safest. Therefore, growth feels uncertain to the nervous system.So, it panics when:* You try something new.* Become more visible.* Set boundaries.* Speak honestly.* Risk judgement.This is often the moment when you might feel you are failing, but you are not; you are growing.The mistake people makePeople often believe they simply need to “think more positively.”When negative thoughts still arise, they assume they are doing something wrong.They think:* “I should be over this.”* “I’m going backwards.”* “Nothing is changing.”But progress does not come from blocking thoughts or pretending they are not there.Progress comes from awareness, noticing the pattern rather than automatically believing it.The real question is not:“How do I stop this criticism forever?”It is:“How do I respond differently when it appears?”Which is what we will begin exploring next week.Something to reflect on this week* When does your inner voice become loudest?* What situations seem to trigger old patterns most strongly?* Can you notice where your mind is trying to keep you safe through familiarity?* What changes when you stop seeing the thought as proof and start seeing it as conditioning?On Wednesday, 27 May, I will be holding a live workshop where we’ll explore how to begin responding differently to these thoughts in a way that builds genuine self-trust rather than fear. I hope you can make it.Much loveSue xx This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit suereid.substack.com/subscribe
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You have Changed Your Thoughts, So Why Are You Still Thinking Them?
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