Younger Generations Are Changing Sales with Shadan Kapri (episode 352)

"Strong leadership companies have the ability to create new jobs for the community and to improve human life." - Millennial, China. "Companies where people look up to and (who) do what is right to serve the communities they are involved in have the strongest leadership." - Millennial, U.S.    My oldest son is on the cusp of Gen Y and Z, whereas my younger son is all Gen Z.  I am fascinated to hear their perspective on business, why they buy the products or services they do, and what their take on work/life balance looks like.     Here's why I always seek their advice and thoughts about situations I encounter in my business and in life.  Studies show that Generation Z and Generation Y believe business should be used as a force for good. Businesses that make money while violating basic human rights and damaging the environment are being boycotted by the younger generations, as they feel that their money should go to businesses that are doing good in this world. This is changing the business landscape and the way many companies do business.   YouTube: https://youtu.be/6IWo9PIfj2s   About Shadan Kapri:  Shadan is an attorney, business owner, and author recognized on the local, national, and international levels for her dedication to human rights and environmental justice. She focuses on how the younger generations demand that businesses be used as a force for good, and they are voting with their dollar when it comes to supporting brands and businesses that leave behind a positive legacy.   How to Get In Touch with Shadan Kapri:  Email:  [email protected] Website:  http://www.red-movement.com/   Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Enlightenment of Change podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have.