EPISODE · Jun 29, 2026 · 9 MIN
Your Ad Creation Process Might Be The Problem
from The Pubcast with Jon Loomer
Once campaign construction is simplified, it's just you and your ads, and advertisers tend to either micromanage everything or freeze up and do nothing. Jon explains why starting with one or two ads is enough, how to evaluate performance in aggregate rather than obsessing over individual winners, and when to shift focus from creating more ads to fixing your landing page.
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Your Ad Creation Process Might Be The Problem
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