Your Anxiety Is a Secret Service Agent — Dr. Heidi Heron on Fear, Safety & Selling

What if your anxiety isn't the enemy — but a bodyguard doing its job a little too well? Dr. Heidi Heron is a clinical psychologist, master coach, author, and one of the world's most recognised NLP trainers. She holds a doctorate in clinical psychology and a master's in consciousness studies, she's an ICF Master Certified Coach, and she's the founder of NLP Worldwide in Sydney, where for more than 25 years she's trained thousands of coaches, therapists and leaders in the practical psychology of change. She's the author of The Wizard of Cause. In this episode: The "Secret Service agent" — why anxiety is a protector, and why fighting it only makes it stronger The single deep belly breath that signals safety to your nervous system Living "at effect" vs "at cause" — and the one word that flips you from one to the other Why "if you say no to my product, you're saying no to me" quietly runs so many sales freezes The fear of success no one talks about — and why it may hold people back more than fear of failure Values, masks, and the labels that were never yours: a look inside The Wizard of Cause The do-have-be flip: start with who you're being, and the rest follows Plus — Shaun shares the values mistake that quietly sabotaged him for years (hint: he had "freedom" in exactly the wrong place). Find Heidi: her coaching and trainings at heidiheron.com, and her book The Wizard of Cause on Amazon and via her site.