Live Auction Dollars Pay For What Grants Can't

from Hey Nonprofits! Hosted by HGA Fundraising

Most nonprofit revenue arrives restricted. Grants, endowments, and foundation gifts usually come earmarked for a specific use. Live auction income is the exception: it's unrestricted, which means it's the one line on your budget you can point at operations, staff salaries, or wherever the need is greatest. In this episode, Marty Murad of Murad Auctions unpacks the insight that stopped Trevor in his tracks, then gets tactical: how to back into your live auction goal with real per-item math, why selling a consignment package multiple times is the gold standard for maximizing value, and why professional bid spotters are worth their weight in gold instead of untrained volunteers. Chapters: 00:00 Intro 00:18 The LinkedIn post that started this 01:05 Why live auctions create unrestricted funds 02:34 Finding the right packages: ask your top donors where they travel 03:51 Backing into your goal with live auction math 04:51 The gold standard: selling packages multiple times 06:18 Does the live auction rob your fund-a-need? 08:34 The worst question to ask an auctioneer 09:21 How bid spotters add 200% more fundraisers to the room 11:47 Consignment: expense or cost of goods sold? 12:54 Where to find Marty 🔗 *CONNECT WITH US* 🔗 Book Murad Auctions for your event: https://muradauctions.com Connect with Marty on LinkedIn: https://www.linkedin.com/in/helpingnon-profitsraisemoremoneyatevents/ Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/ Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/ 💙 *ABOUT HGA FUNDRAISING* 💙 This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY. To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Easiest way to raise more money in your next event: https://hgafundraising.com/golden-ticket/ Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/ Need an auctioneer for your next event: https://charityauctioneerswelove.com

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Live Auction Dollars Pay For What Grants Can't

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This episode was published on September 15, 2026.

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