Your B2B Podcast Isn’t Working Because You’re Solving the Wrong Problem

Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking.In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.We’ll get into:• How to spot actual content you should be publishing, using your sales calls• Why “topics” make your show sound like a 2014 panel discussion• The shift from brand awareness to belief-building• Simple ways to turn your podcast into a pipeline machine, not a weekly choreIf you want episodes your ideal clients recognise themselves in, this is the one to listen to.Want me to help you with all this? https://podknows.co.uk/auditJust want free insights sent directly to your inbox each week? https://podknows.co.uk/email/Mentioned in this episode:ChaptersThis podcast uses chapters in apps that support them.

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This episode was published on December 8, 2025.

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