Your Best Donors Already Exist (Here's How to Get Them Back)

Your best donors aren't strangers—they're the people who already gave to you but stopped. In this [re-uploaded] episode of Hey Nonprofits! fundraising expert Julie Ordoñez breaks down why chasing new donors is harder than winning back old donors, and shares the exact approach to have those awkward "we miss you" conversations that actually work.Check out Julie's episode about Daily Habits to Raise More Major Gifts: https://www.youtube.com/watch?v=2pAC5ad6pSAWhat we cover:✅ Why lapsed donors are easier (and cheaper) to reactivate than finding new ones✅ How to get past the awkwardness of reaching out to donors who ghosted you✅ The scarcity mindset that keeps nonprofits stuck chasing instead of reconnecting✅ Julie's framework for building donor relationships that last beyond one gift✅ How to ask past donors for larger gifts without feeling pushy✅ The role emotional intelligence plays in donor conversations✅ Practical scripts for re-engagement that feel genuine, not salesy✅ Why honesty beats perfection when talking to donors who stopped givingHave a question or topic you'd like us to cover? Let us know https://hgafundraising.com/ask-your-questions/🔗 *CONNECT WITH US* 🔗Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/🔗 *CONNECT WITH OUR GUEST* 🔗🔗 Julie Ordoñez on LinkedIn: https://www.linkedin.com/in/julieordonez/🎙️ Subscribe to the Courage Lab Podcast: https://youtube.com/playlist?list=PLzrPhkYspcFax4qsLm3cclO6xK-66b5XE&si=kFUFutqYCH9mlI0g🌐 CourageLab: https://julieordonez.com/📌 *CHAPTERS* 📌0:00 Honest Tips for Awkward Donor Moments1:58 Update Your Old Fundraising Tactics6:44 Julie’s Path to Fundraising Success9:13 $5M Raised by Teaching Fundraising13:54 Change Your Money Mindset Now16:08 Handle Board Pushback on Big Asks20:35 Ask Bigger, Get Bigger Donations22:58 Overcome Fundraising Fear with Courage26:52 Learn and Grow from Fundraising Wins29:21 Accountability Leads to Fundraising Success33:44 Wealthy Donors Want Connection36:03 Wealthy Donors Struggle Too40:26 Go Beyond Money with Donor Support42:12 Honest Fundraising Builds Trust46:03 Understand Donors Before You Ask47:58 Rebuild Trust with Past Donors51:45 Use Silence to Seal the Deal53:50 Prep for Big Donor Talks57:19 Engage Your Board Without Asking59:08 Personal Touches Strengthen Donor Bonds1:03:11 Don’t Fundraise Alone1:05:35 Build Confidence to Ask Big1:09:20 Gratitude Changes Everything1:11:29 Give More, Receive More1:15:09 Follow Julie Ordoñez’s Journey💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Sign up to receive the HGA Fundraising newsletter to receive fundraising insights from the brightest minds in the space: https://hgafundraising.com/subscribe-to-newsletter/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/