Your Brand Is the Stories People Share About You When You’re Not in the Room w/ Gabrielle Dolan

Guest: Gabrielle Dolan is a master storyteller and teaches executives how to use stories to connect with customers, partners, and employees. She is a highly sought-after keynote speaker, educator and author, Gabrielle’s extensive client list includes Telstra, EY, Accenture, VISA, Australia Post, National Australia Bank, Amazon, Vodafone and the Obama Foundation. She holds a master’s degree in management and leadership from Swinburne University, an associate diploma in education and training from the University of Melbourne and is a graduate of the Harvard Kennedy School of Executive Education. Gabrielle is also the bestselling author of Real Communication: How to Be You and Lead True, a finalist in the Australian Business Leadership Book Awards for 2019. Her most recent book is called Magnetic Stories: Connect with Customers and Engage with Employees with Brand Storytelling. Episode in a Tweet: The ability to share your ideas or instructions in an impactful way is vital for leaders and executives alike. To be an effective leader, you must become an effective storyteller. Quick Background: Gabrielle Dolan knows how to tell stories. In fact, it was while working in a senior leadership role at National Australia Bank that she realized the power of storytelling in effective business communication. Since that epiphany, Gabrielle has found her calling as a global thought leader on strategic storytelling and real communication. In this week’s episode of Reflect Forward, Gabrielle and I discuss the importance of storytelling in business. She shares the five types of business stories and how to use them effectively. We discuss why leaders are intimidated to tell personal stories and the importance of getting a bit vulnerable. We talk about how stories motivate people and why you should always make your employees and customers the hero of your story. This is a great episode, and you’ll love learning how to be a better storyteller with Gabrielle. How to find Gabrielle: https://gabrielledolan.com/