EPISODE · May 1, 2025 · 31 MIN
Your Brand Speaks - What’s Its Secret with Leonard Scheiner
from Productive Joy · host Dr. Christie McMullen
Today, more than ever, your personal and professional brand is incredibly valuable. So how do we make sure you put the best of you out there for people to see? Today on Productive Joy, Dr. Christie greets Leonard Scheiner, a seven-figure law firm marketer, PR expert, and matcha latte enthusiast. Leonard shares insights on his rise from a marketing intern to CMO of an international law firm and his passion for polishing professional brands. He emphasizes the significance of daily steps in building success, discusses effective local and international marketing strategies, and offers free tickets to his Podcast Guest Intensive workshop. So come discover Leonard's secrets to impactful marketing and a special matcha ingredient!Find more about LeonardDr. Christie McMullen is a best-selling author and 24-year educator turned entrepreneur who can help you make work fun! She has worked with thousands of adults in multiple industries at organizations like Aetna, ReMax, Solaris, and RISE to improve human interactions.With a master's and doctorate in Educational Leadership and two and a half decades of practical experience she is able to connect with CEOs, directors, educators, salespeople, and everyone in between. Check out the incredible sponsor of our podcast, Shine Press. Want to increase your visibility? A book establishes you as a leader in your field. Shine Press makes publishing seamless. Illuminating Stories. Empowering Authors. Shine Press.Episode Highlights:00:00 Welcome to Productive Joy00:25 Meet Leonard Shiner: Law Firm Marketer Extraordinaire02:11 Leonard's Journey: From Intern to CMO05:51 Local vs. International Marketing10:12 The Joy of Marketing: Leonard's Passion15:44 Finding Your Productive Joy17:49 Meeting People Where They Are19:19 The Power of Words in Marketing20:23 Understanding Woo and Marketing21:23 Marketing as a Service22:17 Rapid Fire Questions25:50 Daily Steps to Success26:39 How to Connect with Leonard28:48 Secret Ingredient to Matcha29:44 Closing RemarksKeywords:marketinglaw firmdog dadmatcha lattePR expertpodcast guestattitude of gratitudezone of geniusmediapresseffective pitchingbrandinternational marketingvisibilityclientbrand market grow methodPBSAmazon Primeauthoritycredible resourcecontenttarget audiencelocal marketinginternational marketingpersonal brandnetworkingbrandingcommunicationcreative strategyperceptionpublic relationsentrepreneuradvertisingbusinessdaily stepsconsistencyefficiencyprofessional service brandGoogleonline presencebloggingLecturinguniversity eventscorporationsboardroomsmarketing assistantworkshopsengagement
What this episode covers
Today, more than ever, your personal and professional brand is incredibly valuable. So how do we make sure you put the best of you out there for people to see? Today on Productive Joy, Dr. Christie greets Leonard Scheiner, a seven-figure law firm marketer, PR expert, and matcha latte enthusiast. Leonard shares insights on his rise from a marketing intern to CMO of an international law firm and his passion for polishing professional brands. He emphasizes the significance of daily steps in building success, discusses effective local and international marketing strategies, and offers free tickets to his Podcast Guest Intensive workshop. So come discover Leonard's secrets to impactful marketing and a special matcha ingredient!Find more about LeonardDr. Christie McMullen is a best-selling author and 24-year educator turned entrepreneur who can help you make work fun! She has worked with thousands of adults in multiple industries at organizations like Aetna, ReMax, Solaris, and RISE to improve human interactions.With a master's and doctorate in Educational Leadership and two and a half decades of practical experience she is able to connect with CEOs, directors, educators, salespeople, and everyone in between. Check out the incredible sponsor of our podcast, Shine Press. Want to increase your visibility? A book establishes you as a leader in your field. Shine Press makes publishing seamless. Illuminating Stories. Empowering Authors. Shine Press.Episode Highlights:00:00 Welcome to Productive Joy00:25 Meet Leonard Shiner: Law Firm Marketer Extraordinaire02:11 Leonard's Journey: From Intern to CMO05:51 Local vs. International Marketing10:12 The Joy of Marketing: Leonard's Passion15:44 Finding Your Productive Joy17:49 Meeting People Where They Are19:19 The Power of Words in Marketing20:23 Understanding Woo and Marketing21:23 Marketing as a Service22:17 Rapid Fire Questions25:50 Daily Steps to Success26:39 How to Connect with Leonard28:48 Secret Ingredient to Matcha29:44 Closing RemarksKeywords:marketinglaw firmdog dadmatcha lattePR expertpodcast guestattitude of gratitudezone of geniusmediapresseffective pitchingbrandinternational marketingvisibilityclientbrand market grow methodPBSAmazon Primeauthoritycredible resourcecontenttarget audiencelocal marketinginternational marketingpersonal brandnetworkingbrandingcommunicationcreative strategyperceptionpublic relationsentrepreneuradvertisingbusinessdaily stepsconsistencyefficiencyprofessional service brandGoogleonline presencebloggingLecturinguniversity eventscorporationsboardroomsmarketing assistantworkshopsengagement
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Your Brand Speaks - What’s Its Secret with Leonard Scheiner
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