Your Business Doesn’t Need a Podcast, It Needs a Strategy with Megan Dougherty.

In this episode, we sit down with Megan Dougherty, co-founder of One Stone Creative and author of Podcasting for Business, to challenge the way business owners think about podcasting.With nearly a decade of experience in podcast production and business strategy, Megan explains why a podcast shouldn't simply be another content channel it should be a strategic business tool designed to create measurable outcomes.We dive into what separates successful business podcasts from the shows that quietly disappear, what Megan's research into the top 100 business podcasts reveals, and why almost half of those top shows changed from one year to the next.Megan also shares practical insights on podcast strategy, audience growth, sustainability, and the important question many entrepreneurs overlook: Does your business actually need a podcast?Whether you're already hosting a podcast or considering starting one, this conversation offers a data-driven perspective on how to make podcasting contribute to your bottom line—not just your download numbers.#MeganDougherty #OneStoneCreative #PodcastingForBusiness #BusinessPodcast #PodcastStrategy #PodcastMarketing #Entrepreneurship #BusinessGrowth #ContentMarketing #PodcastProduction #PersonalBranding #DigitalMarketing #Podcasting #PodMatch #DesignWave