Your Buyers Are in Reddit Threads. Your Brand Isn't.

AEO gets you found. AXO gets you chosen. Most revenue marketers are stuck between the two — getting cited by ChatGPT but not actually winning the deal — because their content was built for a website nobody visits anymore. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish introduce a new piece of vocabulary the industry needs: AXO — AI Experience Optimization. AEO is the mechanism (getting cited inside LLMs and AI search). AXO is the strategy (making sure when you do get cited, the buyer chooses you). They walk through the 4-6x improvement they've seen in pipeline and revenue conversion when marketers rebuild their content around the 100 questions a buyer actually asks across the buying journey — in the buyer's language, not the brand's. They tackle why your buyers are already living in Reddit threads, peer communities, and Slack groups your brand has zero presence in. Why most B2B websites still talk about products instead of problems. And why every CMO needs to start collecting different data — questions asked, content cited, intent signals from where buyers actually congregate — to do this job in the age of AI.