EPISODE · May 4, 2026 · 59 MIN
Your Customers Are Telling You Everything — Are You Listening? - Joel Buhr: Episode 275
from The Pete Primeau Show · host Pete Primeau
In this episode, Joel Buhr, founder of First Direct, Inc., shares insights from more than 20 years in data-driven marketing, helping retailers transition from traditional tactics to smarter, omni-channel strategies. As Chief Data Disruptor, he explains how businesses can use actionable data to better understand their audiences and make more effective marketing decisions. Joel also introduces BrandRelay, his AI-powered market intelligence platform designed specifically for retailers. He discusses how it enables deeper customer insights, more precise targeting, and improved performance—highlighting the growing role of AI in building a competitive edge. 👤Connect with Joel Buhr: ✅ Website (First Direct): https://firstdirectmarketing.com/ ✅ Website (BrandRelay): https://brandrelay.ai/ ✅ LinkedIn: https://www.linkedin.com/in/joelbuhr/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
What this episode covers
In this episode, Joel Buhr, founder of First Direct, Inc., shares insights from more than 20 years in data-driven marketing, helping retailers transition from traditional tactics to smarter, omni-channel strategies. As Chief Data Disruptor, he explains how businesses can use actionable data to better understand their audiences and make more effective marketing decisions. Joel also introduces BrandRelay, his AI-powered market intelligence platform designed specifically for retailers. He discusses how it enables deeper customer insights, more precise targeting, and improved performance—highlighting the growing role of AI in building a competitive edge. 👤Connect with Joel Buhr: ✅ Website (First Direct): https://firstdirectmarketing.com/ ✅ Website (BrandRelay): https://brandrelay.ai/ ✅ LinkedIn: https://www.linkedin.com/in/joelbuhr/ ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry 🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net 🌐Pete Primeau Official: https://www.peteprimeau.com ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
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Your Customers Are Telling You Everything — Are You Listening? - Joel Buhr: Episode 275
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