Your Data Isn’t the Problem: Why Bad Decisions Are | Kirill Schmidt

from Control or Be Controlled Hosted by Darlington Ogbuka

What if your company doesn’t have a data problem, but a decision making problem? In this episode of Control or Be Controlled, Darlington sits down with Kirill Schmidt, Head of Data and a data professional with more than 12 years of experience across FinTech, MedTech, SaaS, EdTech, AdTech, and IoT. Kirill explains why companies can have more data, dashboards, and AI tools than ever and still make slow, biased, and expensive decisions. We explore: • Why having data doesn’t automatically make a company data driven • How the wrong mental model can lead teams to optimize the wrong things • Why dashboard overload can create noise instead of clarity • Why many AI projects fail when companies start with hype instead of a real problem • How leaders can evaluate AI initiatives based on cost and potential impact • Why small teams using AI effectively can outperform much larger organizations • How to turn data into practical business decisions • Why the best report may sometimes be the report you never create • How better processes and metrics can improve operational performance • What leaders need to understand before bringing AI into their business Kirill shares lessons from building business intelligence systems and helping leadership teams use data to make smarter decisions. He also explains how to stop treating AI like magic and start using it as a practical tool for automation, better workflows, and execution. This conversation is for founders, executives, managers, and anyone trying to navigate the rapidly changing world of data and AI. Because having more information doesn’t necessarily give you more control. Knowing what to do with it does. Connect with Kirill Schmidt: 💼 LinkedIn: https://www.linkedin.com/in/shmidtk/

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Your Data Isn’t the Problem: Why Bad Decisions Are | Kirill Schmidt

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This episode is 29 minutes long.

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This episode was published on August 11, 2026.

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