Your Face is Being Stolen by AI? Do This episode artwork

EPISODE · Aug 12, 2025 · 24 MIN

Your Face is Being Stolen by AI? Do This

from Strategy Sprints · host Strategy Sprints

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ 💎 Free Sales Tools: https://www.strategysprints.com/tools Your face is being stolen right now. Small business owners, creators, even people with tiny social media accounts are being impersonated by AI. Here's how to fight back. Luke Arrigoni, CEO of Lodi AI, exposes the reality of AI impersonation attacks targeting entrepreneurs and reveals the protection strategies that actually work. Even small creators are being impersonated on Instagram, X, YouTube Scammers use your face to sell crypto, fake products, extort customers Big platforms can't keep up - you're on your own Legal frameworks are struggling to catch up with AI speed Who legally owns your digital face (the answer will surprise you) What to do when you discover impersonators using your likeness How face/voice recognition tools can automate takedown requests Why triage response beats prevention for most businesses Real case studies of extortion attempts and recovery How small businesses can use AI to compete with giants LinkedIn content strategy that converts without ChatGPT Industry-specific sales techniques for technical services Team building and hiring strategies for AI companies Perfect for entrepreneurs, content creators, business owners, and anyone with an online presence who wants to protect their digital identity while leveraging AI for growth. Chapter Markers: 01:07 - Digital Face Ownership: Complex legal question varies by context 02:25 - Lawmakers vs AI: EU aggressively legislating, US struggling to keep up 03:18 - Real Impersonation Case: Simon's Instagram meme coin scam experience 04:13 - Protection Strategy: Face recognition, voice recognition, name checks 05:33 - Google Review Extortion: Outside Lodi AI's scope of protection 06:13 - Emergency Response: Not too late to call - great for triage situations 06:47 - Deep Fake War Status: Bad guys currently winning the coercion battle 08:00 - AI Arbitrage Opportunity: Small businesses can move faster than big companies 10:41 - Client Acquisition: Partnerships over cold calling for public figures 11:46 - LinkedIn Marketing: Know your channel, focus where audience lives 12:52 - Content Strategy: High-quality research beats AI-generated content 14:15 - Sales Follow-up: Blogs create touchpoints in sales conversations 15:37 - Technical Learning: Trial and error, no magic formula 16:24 - Neural Network Pivot: Recognized existential crisis in 2015-2016 18:04 - Team Structure: 40 people, closers only (no setters) 18:38 - Sales Training: Industry expertise more important than technique 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

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