Your leads aren’t a popularity contest: How to win better business episode artwork

EPISODE · Jun 3, 2026 · 31 MIN

Your leads aren’t a popularity contest: How to win better business

from Bon Sauce - A Branding & Marketing Podcast

Getting new leads is the lifeblood of any business, but are they setting you up for failure? Your instinct to attract as many new clients/customers as possible might be clogging your conversion pipeline and slowly sinking your business…Today, Elliot and Eliška share their thoughts on this pain point and share the things you can do to make sure your business is attracting the right people. If you’re constantly fielding inquiries that aren’t hitting the mark, listen out for the Secret Sauce🌶️ to getting the right kinds of leads for your business.If you enjoyed this episode, please leave us a review and share with a friend or colleague.Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!🔗 LinksThe State of the Agency Nation report - The Wow ComapnySubscribe and Follow for more branding and marketing Secret Sauce 🌶️✉️ Get in touchElliot - Bon Creative | https://bon-creative.co.uk/Eliška - Light Sauce Studio | https://www.lightsauce.studio/LinkedInElliot | Bon CreativeEliška | Light Sauce StudioInstagramEliška | @eliskahskBon Sauce Podcast is a Hidden Duck Studio production 𓅭 Hosted on Acast. See acast.com/privacy for more information.

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Your leads aren’t a popularity contest: How to win better business

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