Your marketing needs an ebook; an Interview with Elizabeth Pampalone

If you’re a busy nonprofit looking to get the word out about what you do, marketing advice can be a confusing mix of tools, techniques, and strategies that require time (and often) a lot of money. Wouldn’t it be refreshing to just work with someone who could get your nonprofit’s marketing up and running in 5 days without all the stress? Welcome to the 5-day solution of Elizabeth Pampalone. Elizabeth has worked in the marketing field for over 20 years and has refined her company’s method in just 5 days. That’s right. Five days. But we’re not talking about 5 days  of “planning”. We’re talking about 5 days where your branding, website, social media, and blogging are all set up for the year. Tune in your business could benefit from this kind of superpower. Elizabeth drops a lot of knowledge in a little over 30 minutes that could change the way your nonprofit does everything related to marketing. Key Takeaways for Your NonProfit   Conversation Highlights [0:42]The overview of Elizabeth’s 5-day marketing strategy [1:49] How does Elizabeth’s strategy get results in 5 days? [3:00] The 3 branding questions every nonprofit must ask [4:07] eBook tips [7:41] Elizabeth’s teaching tool [9:51] Website planning [11:44] The one thing [13:30] What can you sell as a nonprofit? [15:01] Social media marketing [20:00] Blogging [20:53] How to start an effective blog post in 9 sentences [24:23] Email marketing [29:52] What if you’re a new nonprofit [31:00] What next? Quotes to Remember “We also talk about their audience because that’s the first piece of branding: Who are we talking to?” “I’ve heard people work on websites for 4 years, which I thought was insane.” “Google is not a search engine anymore. It’s a question engine.” About Our Guest: Elizabeth Pampalone Elizabeth Pampalone is an international speaker, expert marketer with over 20 years of experience, workshop facilitator, podcaster, and consultant who has worked with a variety of brands and businesses, from nonprofits to interior designers and everything in between. She can be reached at Absolute Marketing or Beyond the Cause  Resources Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Website for Elizabeth’s Social Media Toolkit