Your Message in Metal - Tance Hughes of Southern Designs

Tance Hughes, the CEO of Southern Designs, grew his company's revenue from $430,000 in 2014 to $3.3 million in 2017, a 664% increase, and to around $5 million in 2018.   Southern Designs is a home decor and accessories company.   In this interview with Eversprint's Malcolm Lui, Tance shares how he and his team accelerated their high value sales by:   Entering an unsaturated market four years ago that still has not yet reached saturation.  Understanding who their ideal customers are and what they want.  Automating their production and processes so they can scale more easily.