Your Minimum Viable Summer: A Business Survival Plan for Birthworkers

The school summer holidays are a pressure point that self-employed birthworkers rarely talk about openly — but if you're a doula, IBCLC, antenatal educator or postpartum worker with your own kids at home, your capacity changes for eight weeks and your business needs a plan for that.In this episode Niamh shares her own framework for getting through summer without burning out or dropping the ball — and without trying to hustle, launch, or "maximise" anything. This is about survival with your business, health and family intact, not productivity for its own sake.She covers:How to figure out your "minimum viable summer" — the baseline income, client numbers and one non-negotiable marketing activity you need to keep ticking overWhy summer is the wrong time to launch, start something new, or add offersHow to map your actual working hours around childcare, camps and family support before the summer startsSorting childcare for client-facing work versus the deep-focus time you need to work on your businessSetting boundaries with older kids who are home during work hours (including Niamh's "office door open or closed" system)Why batching and time-blocking matter even more when your time is shortManaging client expectations and communicating your summer availability to your communityThe guilt that comes with self-employed parenting — and why running at 60% capacity over summer doesn't make you a bad business owner or a bad parentIf you want help getting your content sorted before summer hits, Niamh mentions her workshop on batching eight weeks of social media content in three hours — link in the show notes.Get the Easy Content Creation - Summer Edition trainingConnect with Me InstagramFacebookLinked In