Your Next Customer Won’t Be Human: Competing in an AI-Driven Market with Katja Forbes | Episode 33

What happens when your next customer isn’t human? We sit down with Katja Forbes (author of Machine Customers) and break down the rapid rise of agentic commerce and what it means for business strategy, customer experience, and competitive advantage. With AI agents already making purchasing decisions and retail agent traffic surging by thousands of percent, the shift is already here, and most leadership teams are underestimating just how fast this transformation is unfolding.This conversation explores how AI-powered buyers are reshaping markets, commoditizing brands, and forcing a rethink of everything from marketing to trust to organizational design. From “algorithmic moats” to value-based differentiation, Katja outlines what it takes to stay competitive when machines, not humans, are evaluating your business. If you’re thinking about AI, digital transformation, or the future of commerce, this episode delivers a clear signal in a world full of noise.Learn more and connect with Katja here: https://www.thecxevolutionist.ai/--Hosted by seasoned strategy consultants Matt Tice and Rondo Moses, with a combined 50 years of experience, this podcast will challenge you to transcend the status quo and reshape how you think about and approach competing in the business marketplace.  Learn more at www.insurgencegroup.com.  Subscribe to “The Insurgent Mindset” on Apple Podcasts, Spotify Podcasts or Youtube, and visit us as www.insurgencegroup.com to learn more.  Have questions or topics you’d like us to cover in a future episode? Email us at [email protected]. This podcast is hosted by Matt Tice & Rondo MosesProduced by Faith MoavenzadehOriginal Music by Caius Tice